#THE BEATO BOOK 2.0 PDF UPDATE#

It is not a 'press this button in the tool and then press that one' book. Like the first book this is not a book about Omniture or Xiti or Google Analytics. It starts with: Here is how your world should look like and this is why its important, now let's get down to business.ДЄnd then it just keeps kicking it up a notch. The awesome thing about writing a advanced book is that I can start with a bang! No history and what not. the quest to answer four key questions: the What, How Much, Why, and What Else. The book's core philosophy is based on the framework you have seen me talk about on this blog. The second book would be an advanced book that would allow the first book's readers to truly become Super Analysis Ninjas, and for those that had not read the first book to have the finest possible immersion in web analytics.ДЄnd that's just what Web Analytics 2.0 is. That lead to my proposal to Willem to write a new book that would use Web Analytics: An Hour a Day as a starting point. Still there was a lot of new stuff I had written, new models I had developed, new and more advanced techniques, new problems we were dealing with in the world and so on and so forth.

#THE BEATO BOOK 2.0 PDF UPDATE#

The 'problem' was the book continued to sell at a nice rate and I was not sure what to update because 90% of the content was still current and relevant. Since mid-2008 Willem Knibbe, my wonderful Acquisition Editor at Wiley, was very kindly encouraging me to update my (best selling!) first book, Web Analytics: An Hour a Day.

In this post I wanted to share thoughts about the book, the process of writing it (and doing three rounds of edits!) and outcomes. It is a long title ain't it? The good news is we are going to refer to it simply as Web Analytics 2.0. The Art of Online Accountability & The Science of Customer Centricity It is with immense excitement that I am sharing the news that I have just finished writing my second book!

The beato book 2.0 pdf